Android: Android’s smartphone share will hover with around 85% throughout the forecast. Volumes are expected to grow at a five-year compound annual growth rate (CAGR) of 1.7% with shipments approaching 1.36 billion in 2022. Android average selling prices (ASPs) are estimated to grow by 9.6% in 2018 to US$258, up from US$235 in 2017. IDC expects this upward trajectory to continue through the forecast, but at a softened rate from 2019 and beyond. Overall this is a positive sign that consumers are seeing the benefits of moving to a slightly more premium device than they likely previously owned.
iOS: IDC is forecasting iOS to grow at a five-year CAGR of a minimal 0.1%, reaching volumes of 217.3 million by 2022. With the launch of larger screens and more premium models, Apple continued to lead the global premium market segment and reported 0.5% YoY growth during Q3 2018. IDC has shifted greater volumes into the 6<7-inch screen size forecast for iOS. Furthermore, these new iPhones helped the iOS have double digit ASP growth YoY in Q3 2018.